# WingmanPM Brand Guidelines *Any Product Manager's Wingman.* Version 1.0 · Built by AgenticForge, Warsaw, Poland · Press: hello@wingman.pm · wingman.pm --- ## About WingmanPM is an AI copilot for product managers. It ingests customer feedback from every channel — Intercom, Zendesk, Gmail, Slack, surveys, spreadsheets — then auto-themes and scores it with transparent, verbatim-traceable reasoning. It surfaces the decisions waiting on you, drafts changelogs, and keeps a public roadmap in sync. **Mission:** Give every product manager a capable partner that turns scattered customer feedback into clear, defensible decisions — and shows its work at every step. Our brand archetype is the **Magical Companion**: capable and warm, never saccharine. Four pillars guide everything we make: - **Magical simplicity** — powerful work that feels effortless to the person doing it. - **Radical reliability** — it does what it says, every time, or it tells you why not. - **Transparent intelligence** — every theme, score, and suggestion traces back to a real customer verbatim. - **Warm professionalism** — respectful, human, and direct. A colleague, not a chatbot. --- ## The Name **WingmanPM** is the formal, written brand name. Use it on first reference, in legal and official contexts, in titles, and anywhere the product is named alongside others. **Wingman** is the conversational short form. Use it in running prose once the full name is established ("Wingman drafts the changelog for you"). **The bans:** - Never write **Wingman PM** with a space. - Never write **wingmanPM**, **WINGMANPM**, **WingMan**, or **Wingman.pm** as the product name (the dotted form is the domain only). - Never pluralize or verb the name ("Wingmans," "to wingman it"). - Never translate or localize the name. --- ## Logo **The mark** is a winged "W" with sparkle accents — the wings signal partnership and lift; the sparkles signal the transparent intelligence at work. **The wordmark** fuses the mark directly into the word, so the winged "W" reads as both symbol and first letter. **Usage rules:** - **Clear space:** keep a margin of at least one sparkle height on all sides. Nothing — text, edges, other logos — enters that zone. - **Minimum size:** never render the mark below **24px** tall (or its print equivalent). Below that, the wings and sparkles lose legibility. - **On dark:** use the reversed (light) lockup on indigo or dark neutral backgrounds. Maintain strong contrast; if a background is busy, place the logo on a solid panel. - **One logo per surface:** don't pair the mark and wordmark side by side. **Do** - Use the supplied master files at their native proportions. - Place on calm, high-contrast backgrounds. - Use the reversed version on dark. **Don't** - Stretch, squash, rotate, or skew it. - Recolor it outside the approved palette or add gradients, shadows, or outlines. - Re-typeset the wordmark in another font or rebuild the mark. - Crop the wings, remove the sparkles, or add new effects. - Place it on low-contrast or cluttered imagery. --- ## Color **Primary — Indigo (hue 224).** The anchor of the brand. Our reference primary is `hsl(224 76% 40%)`. Indigo carries authority and calm focus; it leads in UI, the logo, and key actions. - **On light:** use the anchor indigo for primary actions, links, and the mark. - **On dark:** lift the lightness so indigo stays vivid and legible against dark neutrals — keep the same hue-224 family, brighter and slightly less saturated, rather than switching to a different blue. **Neutrals.** A single warm-leaning gray ramp from near-white to near-black carries the vast majority of every layout — backgrounds, surfaces, borders, and text. Build it as evenly stepped tints so light and dark themes mirror each other. Indigo and signals appear sparingly against this quiet field; the neutrals do the structural work. **Signal colors.** Reserved for meaning, never decoration: green for success and shipped, amber for attention and pending decisions, red for errors and destructive actions. Keep each signal a single confident hue with a tint for backgrounds and a shade for text, and only use them when they communicate state. > Treat indigo as the brand's voice and signals as its punctuation. If a surface looks colorful, it's wrong — color earns its place by carrying meaning. --- ## Typography - **Fraunces — Display.** Headlines, hero statements, large editorial moments. Its warmth and character give the brand its companionable feel. Use for size and impact, not body copy. - **General Sans — Body.** The workhorse for UI, paragraphs, labels, and most reading. Clean, neutral, and highly legible at small sizes. - **JetBrains Mono — Mono.** Code, verbatim feedback quotes, scores, IDs, and any data that should read as machine-precise or traceable. - **Clash Display — Marketing only.** Bold expressive headlines in campaigns and ads. Never use Clash Display in the product UI — keep Fraunces as the in-product display face. Set generous line height in body text, keep display type tight, and let one type size change at a time carry hierarchy. Don't introduce additional typefaces. --- ## Mascot The mascot is a **charcoal plush "W" with sparkle eyes** — the friendly, tactile embodiment of the winged-W mark. It expresses the warm, companionable side of the brand. **Use it for:** onboarding moments, empty states, celebratory or reassuring touchpoints, community and social, swag. **Don't use it for:** dense data views, error and destructive states, legal or pricing pages, or anywhere it would undercut a serious moment. The mascot is warmth, not a clown — keep it calm, never zany, and never let it speak in place of clear product copy. --- ## Voice in Brief Clear, concrete, professional, lightly warm — a sharp colleague who respects your time. - **Lead with the useful thing.** Say what happened and what to do next. - **Be specific.** Name the channel, the theme, the number, the customer quote. - **Show the work.** When Wingman makes a claim, point to the evidence. - **Warm, not cute.** A little human, never saccharine, never hype. - **No buzzwords.** Avoid *elevate, seamless, unleash, next-gen,* and similar filler. - **No emojis** in product or official communications. --- ## Contact Press and brand inquiries: **hello@wingman.pm** · **wingman.pm** WingmanPM is built by **AgenticForge**, Warsaw, Poland.