Brand & Press Kit

The WingmanPM brand, in one place.

Logos, colors, type, the mascot, product shots, and the words to describe us — everything journalists, partners, and our own team need to represent WingmanPM correctly. Take what you need; please keep the marks intact.

Press:hello@wingman.pm
v1.0 · updated 2026-06-15 · 90 assets
The Wingman mascot
Logos

Mark, wordmark & lockups

The mark is a winged “W” with sparkle accents. The wordmark fuses that mark into the word itself. Use the reversed variants on dark backgrounds. Vector SVGs scale infinitely — reach for those first.

WingmanPM wordmark — for light backgrounds
Wordmark — primary
SVG · 13 KB
WingmanPM wordmark — for dark backgrounds
Wordmark — reversed
SVG · 13 KB
Primary mark
Primary mark
SVG · 8 KB
Reversed mark
Reversed mark
SVG · 8 KB
Indigo mark
Indigo mark
SVG · 8 KB
Wordmark (full color)
Wordmark (full color)
SVG · 13 KB
Wordmark (mono dark)
Wordmark (mono dark)
SVG · 13 KB
Wordmark (reversed)
Wordmark (reversed)
SVG · 13 KB
Wordmark (stacked)
Wordmark (stacked)
SVG · 14 KB
App icon
App icon
SVG · 8 KB
App icon (indigo)
App icon (indigo)
SVG · 8 KB

Need raster? PNG exports (256–1600px, transparent) are included in the full kit under logos/png/.

Do
  • Keep clear space ≥ the height of one sparkle on all sides.
  • Use the reversed (white) mark on dark or busy backgrounds.
  • Minimum size 24px tall (digital) / 10mm (print).
  • Use the provided SVGs whenever possible — they scale infinitely.
Don't
  • Never remove the sparkle elements from the mark.
  • Never stretch, rotate, skew, or add effects (shadows, glows, outlines).
  • Never recolor the logo outside the approved variants.
  • Never place the dark mark on a low-contrast or dark background.
Color

Indigo, hue 224

One indigo accent over a cool, hue-224 neutral ramp. Click any swatch to copy its hex — the full HSL tokens live in the downloads.

CSS
JSON
Tailwind
Palette .gpl

Brand

The single anchor of the identity: indigo on hue 224. One confident action per screen. The dark value is a luminance-lift of the same hue — not a different color.

Surfaces & neutrals

A neutral ramp locked to hue 224 so the whole UI reads as one cool, calm family. Borders — not shadows — do the structuring.

Semantic

Meaning-carrying colors. Used sparingly — one signal at a time.

Sentiment scale

The 5-step feedback sentiment ramp — the product's signature data language.

Data visualization

The 5-series chart palette, tuned for both themes.

Typography

Two-tier type system

Fraunces carries the editorial display voice; General Sans does the work everywhere else; JetBrains Mono handles numbers and readouts. Clash Display is the marketing-only headline face — the layer the landing page is allowed to push further. All four are free under open licenses.

Display300–900
Aa
Fraunces
Any Product Manager’s Wingman.
SIL Open Font License 1.1
Display (marketing)400–700
Aa
Clash Display
Any Product Manager’s Wingman.
ITF Free Font License
Body / UI200–700 (+ italics)
Aa
General Sans
Any Product Manager’s Wingman.
ITF Free Font License
Mono400–600
Aa
JetBrains Mono
v2.1.4 · 1,204 signals · synced 14:03
SIL Open Font License 1.1
Mascot

The Wingman

A plush “W” character in dark charcoal, with sparkle eyes (matching the logo), wing-like ears, a messenger bag and a tablet — always working, always ready to help. It comes in two forms: a photoreal 3D render and a flat, sticker-style illustration. The single hand-illustrated element in an otherwise flat system.

The Wingman — 3D plush render
3D render
PNG · 2048² · 2.1 MB

Photoreal plush — hero moments and large-format use.

The Wingman — flat illustration
Flat illustration
SVG · 262 KB

Sticker-style line version — reads a touch flatter than the render.

The Wingman in context

3 scenes · PNG
Reading the briefing
Reading the briefing
Triaging the dashboard · 1.4 MB
In the cockpit
In the cockpit
Drafting from synthesis · 1.4 MB
Working the board
Working the board
High · Medium · Backlog · 1.4 MB
More formats
3D render (1K)PNG · 1024² · 739 KB
Product

Screenshots

Approved product shots for editorial use — the same views shown on our site. Select the ones you need or grab them all in the kit.

Collect Ideas
Collect Ideas
PNG · 556 KB
Collect Surveys
Collect Surveys
PNG · 841 KB
Documents 2
Documents 2
PNG · 789 KB
Documents
Documents
PNG · 800 KB
Hero Briefing
Hero Briefing
PNG · 681 KB
Kb
Kb
PNG · 392 KB
Prioritize
Prioritize
PNG · 939 KB
Roadmap
Roadmap
PNG · 1.1 MB
Ship Changelog
Ship Changelog
PNG · 284 KB
Ship Followup
Ship Followup
PNG · 429 KB
Understand Chat
Understand Chat
PNG · 860 KB
Understand Themes
Understand Themes
PNG · 1.4 MB
Work Board
Work Board
PNG · 425 KB
Video

Brand loop

A silent 61-second HUD loop — feedback in, shipped product out. Drop it on social, in a deck, or embed it on a page (autoplay · muted · looping). MP4 + WebM, 1920×1080.

61s · 1920×1080 · 30fps · silent
Company

Boilerplate & facts

Approved copy for articles and listings — every block is one-click copyable.

Primary tagline
You fly the product. We cover your six.
Alternate linesAny Product Manager's Wingman.You bring the chaos. We'll bring the clarity.From noise to signal in minutes.Your feedback has a story. Wingman reads it for you.The AI that turns 10,000 rows into 10 decisions.
Boilerplateshortest → longest
01

One-liner

For a caption, intro line, or single-sentence description.

An AI copilot for product managers that turns the chaos of customer feedback into organized, ranked, actionable decisions.

18w · 122ch
02

Short boilerplate

Drop-in paragraph for an “About” box or a press listing.

WingmanPM is an AI-native product-management workspace. It ingests feedback from every channel — Intercom, Zendesk, Gmail, Slack, surveys and spreadsheets — auto-themes and scores it, surfaces the decisions waiting on you, and keeps changelogs and a public roadmap in sync. Built for product teams who want to stop drowning in spreadsheets and start building what matters.

56w · 372ch
03

Long boilerplate

Full description for a feature article or partner page.

WingmanPM transforms the chaos of unstructured customer feedback into organized, actionable product insight. It connects to the channels teams already use, clusters thousands of raw signals into clear themes with transparent, verbatim-traceable reasoning, ranks what needs a decision, and drafts the changelogs and roadmap updates that close the loop. The product pairs a calm, editorial 'Briefing' dashboard with a warm, capable assistant — the Wingman — so product managers feel in control instead of buried. WingmanPM is built by AgenticForge, based in Warsaw, Poland.

84w · 571ch

Reference docs

Brand guidelines
Fact sheet
Writing about us
Social & OG

Founders

Juliusz Michajłow
Juliusz Michajłow
AI Product Evangelist

20 years in SaaS. Led global generative-AI rollouts at enterprise scale; previously shipped AI in trading, Enterprise, and eCommerce. Treats AI as a tool, never an end in itself.

Paweł Wiącek
Paweł Wiącek
AI Solutions Architect

20+ years wiring AI into Enterprise infrastructure (SAP Hybris, Zoovu). Composable commerce, data security, and scalable automation are his home turf.

Daniel Kierdal
Daniel Kierdal
Business Scaling & Strategy

Founder of Linker Cloud; ex-IBM, Adobe, Red Hat, SAP. 30+ years scaling products end-to-end — raised 16M PLN for eCommerce fulfillment automation.

Oleg Costasciuc
Oleg Costasciuc
Tech Lead & Entrepreneur

Serial entrepreneur at the intersection of AI and scalable infra. LLM fine-tuning, RAG, and cloud-native systems serving millions — keeps the engine fast and secure.

Usage & press

These assets are provided for editorial and partner use when writing about or referring to WingmanPM. You may resize and place the logo on suitable backgrounds, but please don't alter, recolor, or redraw it, and don't use WingmanPM branding to imply partnership or endorsement without written permission.

hello@wingman.pm